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The Midterms and Corporate Purpose

By Sara Adams, Chief Communications Officer, CECP

The midterms change the operating environment around corporate purpose. Democrats have won both chambers of Congress, while President Trump remains in the White House. The result is likely a divided government, more congressional oversight, more executive action, and continued polarization rather than a clean policy reset.  

When we recently asked leaders about the most effective bold move CEOs can make toward sustainable business leadership over the long term, 31% chose publicly reporting company goals and progress, roughly twice the share of any other response. Another 15% chose CEOs speaking publicly in their own voice about what their company is doing and why. 

For companies, the midterms raise six important considerations for how they show up, articulate their value and values, and translate commitments into action. 

  1. Corporate purpose may become more pragmatic, not more political

Companies shouldn’t interpret Democratic wins as permission to swing back toward highly public issue advocacy. It might be the opposite. 

With Washington divided, companies will still be operating among stakeholders with very different political views. Purpose that is tied to business strategy, employees, communities, customers, and measurable outcomes will be easier to sustain than purpose tied to whichever party is in power. 

This is a time to remember that corporate community investment is not a partisan issue. It is a business imperative, and companies should align their strengths with community needs rather than silo social impact.  

We’ve long counseled companies on “how to speak out” but now are increasingly talking to companies about where their companies can credibly create value. 

Companies can ask: 

  • What should remain constant regardless of who governs? 
  • Which commitments are genuinely connected to our business? 
  • How do we talk about controversial issues? 
  • When should we not speak? 
  • How do we maintain employee and community trust through political swings? 
  • What investments create measurable business and societal value? 
  • What does durable corporate purpose look like when political power can change dramatically every two years? 

For CECP companies, that means concentrating purpose around areas where you have both credibility and capability, including employees, economic opportunity, community resilience, trust, responsible AI, and strategic community investment. 

  1. Trust could become one of the biggest corporate-purpose issues of 2027

A Democratic U.S. Congress will have subpoena, hearing, and investigative powers, while the administration retains substantial executive authority. Both PwC’s 2026 midterm analysis and Edelman’s 2026 U.S. Midterm Elections analysis point to expectations of increased congressional scrutiny, regulatory uncertainty, and reputational exposure for companies.  

That means companies may increasingly be judged not simply on what positions they take, but also on: 

  • whether their actions match their stated values 
  • whether their political spending aligns with their purpose 
  • how they treat employees and communities 
  • whether their government relationships appear transactional 
  • whether they can explain difficult tradeoffs credibly 

CECP’s counsel has emphasized alignment between purpose, values, culture, and action and identifies trust and empathy as contributors to business success. “Trust as business infrastructure” will be a reoccurring theme.  

  1. Affordability and economic mobility move closer to the center of purpose

One of the clearest signals coming out of the election is voter anxiety around cost of living, housing, health care, and household economics. Edelman’s 2026 U.S. Midterm Elections analysis identifies affordability as one of the forces behind the result, while J.P. Morgan Asset Management’s post-election analysis suggests Democrats will pursue affordability measures even though presidential vetoes will constrain major legislation.  

This is significant for corporate social impact. Employees and communities may increasingly ask whether a company is actually improving people’s economic security. 

What this might look like in practice: 

  • frontline-worker advancement 
  • skills and credentials 
  • AI skill building  
  • internal mobility 
  • caregiving 
  • financial well-being 
  • workforce pathways 
  • community economic opportunity 

CECP’s current research agenda is exploring how companies can build systems that allow workers to learn skills, apply them, move into new roles, and advance over time, connecting HR/talent strategy with economic mobility. 

  1. Companies may need to become more important community stabilizers

Companies are considering how to fill gaps where nonprofits have lost government funding. A divided government could reinforce that problem. PwC’s post-midterm analysis suggests expected friction over appropriations, while J.P. Morgan Asset Management’s analysis identifies government funding and future shutdown fights as meaningful risks.  

Companies should think less about where they can give larger amounts and instead focus on where their corporate investment can provide resilience when public systems become volatile. This is what community resilience looks like.  

Potential areas of focus include: 

  • disaster preparedness/resiliency  
  • food security 
  • workforce development 
  • caregiver support, community health 
  • housing  
  • education 
  • nonprofit capacity 
  1. AI and workforce transformation could become a bipartisan purpose opportunity

AI, data centers, workforce, and energy are among the policy areas expected to receive congressional attention. PwC’s analysis of the 2026 midterms specifically identifies AI and business transformation among the major issues for the new Congress. 

Companies have an opportunity to rethink how they can make AI-driven productivity gains compatible with economic opportunity, ethics, trust, and worker voice. Companies can develop solutions for white collar job transitions and displacement, as well as meaningful career pathways for blue collar workers. This is the intersection between business value and societal value. 

  1. Corporate government affairs, communications, and social impact teams can get closer

With heightened congressional investigations and executive activity occurring simultaneously, corporate business units can no longer comfortably live in separate silos. A congressional hearing about workforce practices, an AI deployment decision, a political contribution, an employee support program change, or a community commitment can quickly become a reputation and trust question. 

Cross-functional corporate leadership has never been more important. As reported in Giving in Numbers®: 2026 Edition, while 23% of corporate responsibility professionals report to HR, the reporting structures are constantly shifting and relationships across business units help colleagues navigate the changing business landscape and mitigate risk. Relationships between legal, tax, government affairs, and CSR colleagues were instrumental in understanding the implications of OBBA and they will continue to guide day-to-day decision making. 

Reach out to let us know what you are hearing. And call on us to be your thought partner through this transition.